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BREAKFAST OPTIONS FOR URBAN INDIANS IN THIS FAST LIFE. IS IT GOOD?

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Breakfast Cereals - What Are The Breakfast Options For Urban Indians


We generally live in this fast moving world. we dont even have time to cook and eat and finally we go for ready to eat foods like cereals, mixes etc. But do we know they are really good for us or do we know we have lot of other options too in our traditional food lists itself?
When i was reading and surfing net i just found an article which i am giving below made me think about our food style that we follow in a hurry  and busy life......







India had it's share of cereals for a long time. For long North Indians ate Indian cereals like chivda / poha as breakfast.

Our traditional break fast included Parathas in nort part of India and idli / dosa in southern India.

When western multinational companies introduced cereals to Indians the response was poor. In spite of heavy marketing and tagging Indian breakfast as not so nutritional, their sales was slow.

Early bird cereal company Kellogs never yielded, but kept experimenting new strategies.

Localized marketing tactics
Revised Price for the price sensitive Indian market
Included new recipes to suit local taste

All the above effort resulted in higher revenue and sales growth. By the year 2013 Kellogs dominated the market with over 50% market share.

Middle and upper class Indian household are now the largest customer base for cereal companies.

Shrinking available time to prepare breakfast have forced millennial Indians to adopt cereals.

Marketing by brands have convinced people to accept cereals as healthy breakfast option.

Above all the arguments cereal are a convenient food. people who have traveled abroad has brought back the culture of cereals for breakfast as it's well suited if both husband and wife are working.

Breakfast Cereal (or just cereal) is a food made from processed grains that is often eaten as the first meal of the day. It is eaten hot or cold, usually mixed with milk, yogurt, or fruit. breakfast cereal is now an important category in food and beverage industry.


Though cereals entered Indian market as kids food now they have options for all categories. Here is a quick look of all the cereal options now available for Indian families.

Broad Classification Of Breakfast Cereals -
Ready To Eat Cereals:

Cornflakes, wheat flakes, multi-rain flakes, granola bars, puffed and pulverized cereals like murmura and popcorn, cereals made from soy or bran, and squeezed-type cereals made from grain flour or powder.

Ready To Cook:

Cereals that have to be cooked in milk, water or oil belong to this category. It includes instant and quick cooking oats, oatmeal, farina, porridge and muesli. Depending upon the taste preferences, one can add sugar, salt, dried vegetables, fruits and spices to enhance taste of this cereal meal.
Precooked/Processed Cereals:

Ready to eat food here include cereal-/malt-based food/beverage and/or pulse and crisp snacks, and dessert-type cereals products. Â Ready to cook cereals include fermented/ non fermented products, enriched products, such as poha,upma, idli, vada, dhokla, khandvi etc., other such pre-cooked products.

Ready-Made/ Breakfast Mixes:

These are dry or liquid mixes of other whole, flaked or ground cereal or grain with other ingredients. Idli or dosa batter, upma or poha mix are some examples. Instant mixes can be prepared with minimal effort and dont require any further addition of ingredients.

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